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Free template

Website brief template. Fill it in 30 minutes.

The same brief we use with every client. Answer the questions online and send it to us for a quote, or open it in Google Docs and share it with any agency or freelancer.

Why bother

30 minutes now saves weeks later.

Accurate quotes

Agencies price what they understand. A clear brief turns a $1k–10k range into one number.

Fewer revisions

Most redesign rounds come from goals nobody wrote down. Decide them before design starts.

A site that sells

A brief forces one main goal per site. Sites that try to do everything convert on nothing.

The template

11 sections. Skip what doesn’t apply.

Fill it here and send it to us for a quote, or open it in Google Docs to share with anyone. Nothing is saved until you press send.

01

Your business

Context for everything else: what you sell and who you compete with.

02

Main goal

Pick one action you want visitors to take. Everything on the site will push toward it.

Primary action
03

Type of site

Sets the scope, timeline and price.

What do you need?
04

Audience

Who the site talks to decides the tone, the offer and where the traffic comes from.

Where will visitors come from?
05

Pages & structure

List the pages and what each must contain. Mark what’s must-have vs. nice-to-have.

06

Features

Each integration affects timeline and price. Check only what you need at launch.

Features
07

Content

Missing copy and photos are the #1 reason sites launch late.

Website copy
Photos
Brand assets
08

Design

References beat adjectives. “Modern and clean” means something different to everyone.

09

Technical

Tracking and compliance are much cheaper to set up at launch than to retrofit.

Domain
Needed at launch
10

Timeline & budget

A budget range lets us propose the right scope instead of guessing.

Budget
Preferred payment
11

Contacts

One decision-maker keeps the project moving.

Time zone